Matt Keenan

Matt Keenan is vice president of CRM product management at Aptean, looking at a set of strategies for building life-long relationships with customers. Keenan is a 20+ year veteran with deep experience in all facets of CRM including sales, service, marketing and social CRM. He has worked with companies of all sizes across a wide range of industries to evaluate, develop and implement customer-centric initiatives, including sales, channel, and customer service process design as well as technology platform evaluation and implementation.